Our Story

A women-led house of handcrafted Indian décor.

The Rich Rug is your destination for exquisite Indian handmade cushion covers, rugs, carpets and poufs at honest wholesale prices. Our mission is to empower aspiring entrepreneurs with access to unique, high-quality home furnishings made in India at low MOQs — so they can start and grow their own business effortlessly.

Craft over uniformity.

We all try to beautify our living spaces. Our priority is to offer buyers a new decorating experience — one rooted in craftsmanship and design, free from the uniformity of mass production, while causing as little damage to nature as possible. We embrace ethical production at a moment when home textiles are increasingly made from petroleum and plastic.

Run by women. Made by women.

Our strength lies in our dedicated team of women. The company is proudly managed by a group of exceptional ladies, and we partner with a network of skilled female weavers who craft our cushion covers and carpets. Choosing us is investing in beautiful Indian home décor — and in a vibrant community of women artisans.

meet our founder

Ms. Richa Parikh Singh — a visionary entrepreneur and champion of women empowerment.

At The Rich Rug, our story is rooted in passion, purpose and timeless craftsmanship. At its heart is Richa — a visionary entrepreneur, inspiring leader and champion of women empowerment.

With a Master's in Business Administration and a thriving career in banking, Richa's journey took a transformative turn after the birth of her first child. She chose to leave her corporate career to follow a greater purpose: empowering women and mothers to build businesses from the comfort of their homes.

Building on her family's rich legacy in rug manufacturing, Richa founded The Rich Rug to offer high-quality, handcrafted goods from India. Her mission is clear — to celebrate India's artistry while helping women achieve financial independence and success.

With over a decade of experience, Richa has mastered the art of blending tradition with modern design. Her dedication to excellence, empowerment and sustainability has made her a recognised social entrepreneur, with her story featured in leading articles, magazines and blogs worldwide. She is a living testament to the belief that business can be both impactful and profitable.

Inside the Workshop

The loom in motion.

A short film from the floor of one of our partner workshops — the patient rhythm of hand-knotted weaving, exactly as it has been practised for generations.

 

Every handcrafted piece reflects resilience, craftsmanship and a vision for positive global change. With strict quality control and a focus on empowering artisans, we create more than products — we create stories of hope and beauty.

Join us in transforming spaces and lives, one handcrafted masterpiece at a time.